Junior Management Consultant Review

I currently work on a project with Audi where I am a digital marketing analysis. I am responsible for analysing customer behaviour on Audi's website and making recommendations to improve the customer journey through the site and generate leads. Day to day involves creating analytics reports and workshops to generate ideas on how to improve/actions to take

New skills: adobe analytics, analysing customer behaviour on a website, customer experience design, tagging a website to track analytics (using dynamic tag manager), testing analytics tagging, content management (using magento and adobe experiencce manager 5 content management systems), A/B and multi-variate testing using monetate Developed: excel (formulas and graphs), team working, presentations

I enjoy working on different projects - being a consultant enables me to work on different projects so i can work in different roles for different clients with different teams from IBM. I do not enjoy juggling apprenticeship work and my day to day role; we do not have time set aside for apprenticeship work, we have to fit it around the project which is difficult

Our programme has very little structure. We work on projects that we find for ourselves so do not have organised projects that we will work on. We are given a set of training courses that we must do and some of these are arranged for us, however the others we find ourselves and do these around our project

In terms of our apprenticeship, we have a dedicated 'early professionals manager' who conducts reviews every so often and checkpoints. This person is your point of contact should you need them. We also have apprentice buddies who are older apprentices. It is also easy to find a mentor within IBM

IBM is our training provider. Our early professional manager provides support in the form of reviews and checkpoints and is the point of contact we can reach out to. Other early professional managers are also available to help us. However, when working on a project it can difficult to get time off to do training as you are working for clients towards deadlines and project managers do not always consider apprenticeship work

Some of my training courses provide background into my role, i.e. industry training which helps with knowledge of projects and can support when speaking with clients in that industry. Other training courses are very useful in my role, such as consulting courses as these are focused on how to consult which is my job title.

There are extra curricular activities if you search for them. There are lots of networking events but in terms of sports etc these are harder to find. There is a corporate games every year which IBM has an apprentice team in and other sporting opportunities if searched for. Project teams are more social than generally IBM - they often do social activities as well as networking

Yes

IBM sits at the forefront of technology so if it is technology you want to work in you will be working for the leading brand. IBM also offers a whole host of opportunities when you work for them - the company is so large that you can move around and do a variety of different roles in your working life there. There are many benefits, i.e. pension, private health care, discounts for many different places etc. I also travel a lot in my role at IBM so I have been able to work in london when I am originally from the midlands

Be yourself throughout the whole application process - don't try and answer questions how you think they want you to. They are looking for competencies as opposed to experience/skills (they teach you that when you get the job!) Do lots of research into IBM - the history but also clients they are working with, new technologies etc.