Consumer Market Insight Apprentice Review

working in the consumer market insight apprentice managing stakeholder relationships between a brand team and an external research agency to deliver innovation and comms research studies and recommendations to then be used in the marketing funnel, studying project management and managing a budget

- budget management - business acumen - administration skills - consumer market research insight understanding - stakeholder management - project management understanding

- i loved that i got a qualification out of it - i loved that i got full job experience from it - i did feel as if i didnt get a huge amount of support in terms of training and instead had to learn on the job which took time despite it being beneficial - i was able to grow my network which was great in helping my career - i thought i applied to marketing but then ended up working in consumer market insight which to me is research

- very structured from a qualification point of view in terms of scheduling study days, days for exams and lecture days - i think my qualification side of things had poor support from my college in terms of aiding my academic development - i knew what days i worked and what i worked on, what days i had to come in, what times i worked, how much i was paid etc but believe i ended up taking on a lot more then should be expected from an apprentice to complete

- the adhoc catch ups really helped and made actionable outcomes but could have been more often - i did know who to reach out to if i did need help - i think the support could of gone further eg with business training provided to know more of what it was id be getting into

- a lot in terms of the provision of material but it often was in depth enough in terms of content - i was often confronted whenever seeking support on topics as there was an assumption that i should pick it up quickly. so i found it difficult to acquire supprot - the adhoc catch ups helped in terms of being able to go into things i was struggling on but they could have been more often and less structured to enable more personal conversation

- a lot in terms of the marketing side of my role however my role isnt specifically marketing despite coming under it, it is research - id say it helps in terms of building business acumen - it is helpful whenever i manage a piece of research as there's lots of overlap but was often very in depth vs what actually happened in real life - it helped provide a very broad spring board in terms of capability whenever looking into career opportunities

yes for sure but i didnt have time or energy to attend them or they always occurred on days when i wasnt in the office or had plans. some that i was able to go to which i enjoyed was networking events, launch events, the 100ve v kingston charity football match, halloween quiz event with cocktail making and also being a part of a development team meant i got to get up to different things outside my work eg managing an IP facebook chat

Yes

- it allowed me to create a huge network - i was exposed to a lot of things - i was always able to get involved in things that were outside my role - the people are amazing - you get to be a part of building brands with such broad awareness - you can make a career there as there's so many career opportunities - the apprenticeship scheme

- research the company - research your job description so you know what you are going into - think about what your purpose is/could be in life - think about what it is you want to do in the future - research the brands - keep up to date with whats going on for the business/what its up to around the world - be you - be ready to show yourself off